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Morgan Hill, Ca (April 2018) –  Acclaimed artist Blend Cota and Art Brand Studios are proud to announce a collaboration to benefit the Alzheimer’s Foundation of America. Blend, famous for his singular style known as Colorism, is donating an original piece titled, appropriately, “Light of Hope” to the Alzheimer’s Foundation of America, an organization dedicated to helping caregivers and individuals living with Alzheimer’s cope with this debilitating disease. The piece will be unveiled at a special VIP Opening Night celebration at Artexpo New York, April 20, 2018. In addition, Art Brand Studios will donate 50 percent of the proceeds on all “Light of Hope” limited edition sales at Artexpo to AFA.

For Blend, the battle against Alzheimer’s is personal and emotional. His mother died from complications of Alzheimer’s at the young age of 55.  “This is a mind robbing disease,” explains Blend. “I watched my mom slowly disappear. Art was one of the few things that helped her stay connected, so I would bring her to my studio every day. I saw, first hand, the power of creativity, reinforcing what I’ve always known in my heart. Donating this original work to the AFA is a way for me to give back and to honor the memory of my mother at the same time.”

Blend, Art Brand Studios and AFA invite collectors, family, friends and expo attendees to join them for a memorable evening celebrating art as a powerful inspiration for good. Blend will unveil his new creation “Light of Hope” on Artexpo’s Opening Night Party at Pier 94 in New York City. Booth #202 will be the place to be! Meet Blend Cota in an intimate setting and learn more about how Alzheimer’s has impacted his family and his commitment to fight back and give back. Enjoy complimentary champagne and hors d’oeuvres and enter for a chance to win a limited edition 30 X 24 SN Blend Cota of your choice! AFA’s top tier executives will also be on hand. Charles J. Fuschillo, AFA President and CEO, says, “We are so proud to be collaborating with Blend Cota, someone who knows firsthand the heartbreak of this disease and the challenges of caregiving. His commitment and empathy show in every brushstroke of this remarkable piece. It is so special, and we can’t wait to share it at Artexpo New York.” All proceeds from “Light of Hope” will benefit AFA and their mission to ensure optimal care and services to individuals living with Alzheimer’s and support to their caregivers.

Free Passes are available for collectors, family and friends. Click here: ARTEXPO COMPLIMENTARY COLLECTOR PASSES and follow instructions. We look forward to seeing you at the unveiling!

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Blend Cota is an accomplished artist with more than 25 years of experience, but his journey has been anything but traditional. After graduating with fine arts degree from the Fine Art Academy in Albania, Blend fled his native land in search of a more stable place to raise his family. He settled in Toronto, Canada, where he pursued his love of photography and fine art, and built a successful career with art publishing companies. He is currently Creative Director for the Thomas Kinkade Studios. Although he has worked in a wide range of styles including study sketches, nudes, detailed, realism, abstract installation and photography, his evolution as an artist brought him to a unique artistic space defined by a new style he calls colorism. “Colorism is a method that breaks through the limitations of traditional fine art to unlock the imagination, spark engagement, and invite onlookers to experience a more powerful connection,” Blend explains. “It is a playful blend of colors that sparks human emotion.”

Art Brand Studios is a leading publisher of branded art programs in both Limited and Open Edition. ABS is committed to growing artists’ brands with quality and integrity through corporate and independently owned galleries worldwide, strategic art licenses with Disney and DC Comics, licensing relationships with more than 70 licensees such as Hallmark and Bradford Exchange, and cross-channel marketing that includes everything from web to print to event management and targeted multimedia campaigns. ABS publishes the work of Thomas Kinkade, Thomas Kinkade Studios, Blend Cota, and Marjolein Bastin among others.

The Alzheimer’s Foundation of America’s (AFA) mission is to provide optimal care and services to individuals living with Alzheimer’s disease and related illnesses and to their families and caregivers. AFA was founded in 2002 by a caregiver whose mother lived with Alzheimer’s disease from 1980-1992. At that time, there was little information available and nowhere to turn for support.  His goal was to make sure that no other family living with Alzheimer’s disease would have to go the journey alone. Since that time, AFA has grown to a network of more than 2,600 member organizations nationwide that provide direct care and services. To date, AFA has trained more than 13,000 health care professionals in dementia-specific care, provided free, confidential memory screenings to over 4 million people, and provides support, counseling and education to thousands.

Media Contacts
John David Van Kirk
j.vankirk@artbrand.com
408.201.5856